Principles

OUR PRINCIPLES DEFINE WHO WE ARE AS AN ORGANIZATION.

We live out our principles in the investments we make, our partnerships, and our community.

SLEEPING GIANTS

We believe the next generation of American small business is poised for greatness.

We are industry agnostic and seek to partner with Michigan based companies with $1.5M – $4M in annual cash flow.

BIG WIN MINDSET

We believe in impacting as many people as possible, as deeply as possible.

Our platform generates financial, social, and educational returns to an array of partners: investors, executives, entrepreneurs, students, universities, and communities.

LONG TERM

We believe long term thinking creates superior value for businesses and communities.

Our 25-year fund structure guarantees this principle, paving the way for enduring prosperity.

LOCAL

We believe in the power of place to foster relationships, trust, and common purpose.

At least 80% of our investments are made in our home of West Michigan.

CARE

We believe in meaningful work and meaningful relationships.

We bring this spirit to everything we do and everyone we meet.

LEARNING

We believe learning is the engine of growth and innovation.

Our platform connects to Western Michigan University to offer training and growth strategy consulting to facilitate acquisitions and deliver growth.