Permanent Capital
Prepared Leaders
Place-Based Ownership

Sleeping Giant Capital is pioneering a place-based alternative to private equity – a model designed to preserve and grow the next generation of businesses in American communities.

About Us
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Fund Structure

Permanent Capital

Committed Capital

$150M

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A Real Path to Business Ownership

The Acquire Program is our pathway for developing prepared owner-operators—leaders ready to buy, operate, and grow closely held businesses in West Michigan. 

Dive Into our Acquire Program
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A Better Answer to Business Succession

We are long-term buyers of closely held businesses. Our model empowers aspiring CEOs backed by permanent, place-based capital to ensure continuity for your people and growth in the next chapter of your business.

See How We Support Owners

If you know a great business or leader, we would love an introduction.

Make a Referral

The Do Diligence Podcast

Explore our latest thinking through conversations on the Do Diligence podcast.

Episode 20: Private Equity vs. The Local: Inside a Debate on Ownership & Community with Maryann Feldman and Martin Kenney

Episode 20: Private Equity vs. The Local: Inside a Debate on Ownership & Community with Maryann Feldman and Martin Kenney

01/21/2026
Episode 19: Buyer vs. Seller: Inside a Small Business Deal with Kelly Conway and Rob Elliott

Episode 19: Buyer vs. Seller: Inside a Small Business Deal with Kelly Conway and Rob Elliott

12/5/2025
Episode 18: From Searcher to CEO: Lessons from Justin Murray’s Journey with SGC and SignComp

Episode 18: From Searcher to CEO: Lessons from Justin Murray’s Journey with SGC and SignComp

10/6/2025